Earlier this week, Nokia officially announced prices for the Lumia 920 and 820
models in Russia, Italy and Germany. Despite news of pricing in Europe,
Nokia refused to specify how much the devices would cost in the UK and
when they will be made available. Pricing and availability in the
America is still unknown. A lot has been made of how much the Nokia
Lumia 920 is going to cost compared to it's fellow Windows Phone
flagships; the HTC Windows Phone 8X and the Samsung ATIV S, and most
importantly, how the prices compare to the iPhone 5 and Samsung Galaxy
SIII.
Comparing how much devices cost based on pricing in different markets is
tricky at the best of times and somewhat nothing more that speculation
as different countries have different taxation systems. Unfortunately,
while Nokia continue being evasive, people will carry on speculating to
such an extent that it could be detrimental. Anyway, we will try our
best in applying reason and common sense in our comparison.
In Russia, the Lumia 920 will cost 24,990 roubles (£496/$800), while the
820 will go on the market for 19,990 roubles (£396/$640). In Germany,
the Lumia 920 will cost €649 (£517/$834) and the 820 model will be
available for €499 (£398/$642). In Italy, the 920 will be priced
slightly lower at €599 (£477/$769).
Although Nokia would not confirm UK pricing, we have reason to believe
that the Lumia 920 will more than likely to be closer to Italian
pricing, so, somewhere around £475 SIM-free. The device will be free on
contract when it's available on EE's network. The Lumia 920 seems a
reasonable proposition when compared to the iPhone 5 yet the Lumia comes
with a lot more features. Whichever way you look at it, the Lumia is
definitely cheaper that the iPhone 5. It comes with NFC, PureView
camera, PureMotion display, Nokia Maps (actually works!) and more.
On the other hand, the Samsung Galaxy SIII is round about the same price
as the Lumia 920. That is despite the Galaxy SIII being a few months
older than the Lumia 920. We suspect Nokia is holding back on announcing
UK and US pricing as they want to make sure they hit the sweet spot.